





Meet Naive by Kracie—the beloved Japanese body wash line formulated with plant-derived cleansers and moisturizing botanicals for a soft, non-stripping cleanse. The creamy foam rinses clean without silicones, mineral oil, synthetic colorants, or parabens—making it a comforting choice for sensitive skin and kids (ages 1+). ✨ Why you’ll love it • Gentle, everyday cleanse: mild surfactants from plants help lift impurities without tightness • Moisturizing blend: olive oil, jojoba oil, and vegetable-derived glycerin support skin’s moisture barrier • Family-friendly: suitable for adults and children 1+; dermatologist-friendly sensorials • Clean formula focus: no added colorants, mineral oil, silicones, or parabens • Big value pump: 530 mL with rich, easy-rinse lather Scents / variants • Peach — soft, juicy, comforting aroma; leaves skin velvety-smooth • Aloe — fresh, calming; ideal for blemish-prone or easily irritated body skin • Lemon — bright, zesty; helps refresh and reduce excess oil feel How to use Pump into wet palms or a shower puff. Lather over damp skin and massage gently. Rinse thoroughly. For bath pouf users, rinse pouf well and let dry between uses.
Kracie is a diversified company with deep roots in the Japanese daily lifestyle, operating under the philosophy of "Always thinking of you."
Originally known for its confectionery, the brand has expanded significantly into toiletries, cosmetics, and pharmaceuticals. They are best known for the Ichikami hair care series, which utilizes Japanese botanical essences, and the Naive body wash line, favored by families across Japan for its gentle, plant-based ingredients.
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Scent: Peach